Havaianas Taps Rumi Neely for Spring 2013 Campaign

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Cali-cool style blogger Rumi Neely of Fashiontoast gives Havaianas flip-flops a fashionable treatment by sporting them for the brand's Spring 2013 campaign wear isabel marant wedge sneaker. The casual footwear brand (that has previously partnered with Missoni) has tagged it's latest collection "Instant Joy," and perhaps giving your usually stiletto-clad feet a break by wearing the über-comfortable kicks on the beach or poolside this summer will do just that. We quickly caught up with Neely about how this partnership came to be and how to style the isabel marant sneaker. Also, see our exclusive behind-the-scenes shots. I'm a diehard beach bum—going to school in La Jolla and living in Hawaii for a few months after graduating had me in Havaianas all the time. It was a no brainer to work with them to bring it all full circle! The sneakers were my favorite—perfect with denim shorts and a T-shirt for running around L.A. Colin wear isabel marant bekket sneaker and I were as cursed as we were blessed with the weather—nonstop sunshine but it was still freezing cold! I was in a down jacket until the last possible moment for most of the shots. My favorite is the photo in which I wear the red dress in Santa Monica. [It was] one of those perfect moments when we caught it in the first 10 frames. The whole process was fun and easy, we just drove around to some of our favorite spots and stopped for coffee and juice eighteen times a day wear isabel marant bobby sneaker. We're both really happy with how the lookbook turned out!